The situation
Daniel runs Lone Star Outdoor Supply out of San Antonio: hunting gear, camping equipment, the kind of stuff that has a loyal local following. In-store he was doing well. Online he had a placeholder page with a phone number and nothing else.
He'd watched competitors start capturing customers through Google and Instagram and knew he was falling behind. But he didn't want to hire someone to run a website for him forever. He wanted a store he could manage himself: update products, run promotions, handle orders, without needing to call anyone.
What we built
We used Shopify as the base but built a fully custom theme. Nothing off the shelf. The look matched what the brand actually is: straightforward, a little rugged, made for people who spend time outside. We wrote the product and category pages around real search terms: "hunting gear San Antonio," "Texas outdoor supply," that kind of thing. Not stuffed, just accurate.
The operations piece took a few days on its own. We connected their existing POS so inventory would stay in sync, walked Daniel and the team through the fulfillment process, and made sure they could handle everything without us in the room. That part mattered. The goal was for him to own it, not be dependent on us.
The same week the store went live we launched Google Shopping ads and a Meta retargeting campaign. Tight targeting, focused on people who were already looking for what he sold rather than casting wide and hoping.
What happened
The store was live four weeks after our first call. Daniel made his first online sale that same week. By month three, online revenue was up 320% from where it had started, Google Shopping was returning $2.80 for every dollar spent in ads, and the product pages had started picking up organic traffic on their own.
He runs it himself now.
What the client said
"Professional, responsive, and results-driven. They delivered our project on time and exceeded our expectations."
— Daniel Reyes, Founder, Lone Star Outdoor Supply · San Antonio, TX