The Challenge
Lone Star Outdoor Supply was doing strong in-store sales in San Antonio, but had no e-commerce presence. Their competitors were capturing online customers they were leaving behind — and with no website beyond a basic placeholder page, they were invisible to anyone searching for outdoor gear in Texas.
The founder, Daniel Reyes, needed a full online store fast, with the ability to manage inventory himself without technical help.
What We Built
Custom E-Commerce Store
We built a Shopify-powered storefront with a custom theme designed around the brand — rugged, Texan, and built for conversion. Product pages were structured for SEO from day one, with category pages targeting high-intent keywords like "hunting gear San Antonio" and "Texas outdoor supply."
Inventory & Operations Setup
We configured Shopify's inventory management, integrated their existing POS system, and trained the team on fulfillment workflows — so they could run the store without ongoing technical support.
Google Shopping & Meta Ads
We launched a Google Shopping campaign and a Meta retargeting campaign targeting outdoor enthusiasts across Texas, with ROAS-optimized ad sets from week one.
The Results
Within 90 days of launch:
- Online store launched in 4 weeks from project kickoff to first sale
- Monthly online revenue grew 320% from launch through month three
- Return on ad spend hit 2.8x on Google Shopping campaigns
- Organic traffic grew steadily as product and category pages indexed on Google
What the Client Said
"Professional, responsive, and results-driven. They delivered our project on time and exceeded our expectations."
— Daniel Reyes, Founder, Lone Star Outdoor Supply · San Antonio, TX